BI

Earners of this badge are able to: • Define Behavioural Insights and distinguish it from other innovation approaches, • Articulate the value of Behavioural Insights for understanding and changing behaviour, • Explain core Behavioural Insights concepts, such as nudging for good, freedom of choice, and choice architecture, • Describe why and how rigorous research methods can be used to diagnose and solve problems, • Describe how an applied Behavioural Insights project would flow from start to finish, and • Use an ethical framework to evaluate how Behavioural Insights is being used in different contexts.

Earners of this badge are able to: • Identify, define, and evaluate problems to determine if they are an appropriate case for a Behavioural Insights solution. • Analyze a problem and identify behavioural components using Behavioural Insights methods like behaviour trees. • Plan and scope a Behavioural Insights project. • Use an ethical framework to evaluate if and how a Behavioural Insights project should proceed.

Earners of this badge are able to: • Describe the value of exploratory research and evaluate which exploratory research methods are appropriate for which research questions. • Describe and design secondary research, including academic literature reviews and cross-jurisdictional scans, to understand the behavioural context of a problem. • Describe and design qualitative research, including surveys and interviews, to understand the behavioural context of a problem. • Analyze qualitative data to understand the behavioural context of a problem. • Use an ethical framework to plan and evaluate exploratory research.

Earners of this badge are able to: • Describe the theoretical foundations of Behavioural Insights and the psychology of decision-making. • Describe the practical applications of Behavioural Insights across the public, non-profit, and private sectors. • Distinguish between, and provide examples of, System 1 and System 2 decision-making. • Diagnose target behaviours and barriers using key theories from the Behavioural and Decision Sciences.

Earners of this badge are able to: • Identify, describe, and discuss the major Behavioural Insights tools, such as defaults or social norms. • Develop a problem-specific theory of behaviour and a related theory of behaviour change. • Design an appropriate, problem-specific Behavioural Insights solution to shift behaviour. • Identify the limitations and potential challenges of using specific Behavioural Insights tools. • Use an ethical framework to evaluate the use of Behavioural Insights tools.

Earners of this badge are able to: • Identify, describe, and discuss simple research designs, such as randomized controlled trial (RCTs) and quasi-experiments. • Give examples and evaluate which quantitative research methods are appropriate for which research questions. • Design a rigorous evaluation, such as a randomized controlled trial (RCT), to measure the impact of a Behavioural Insights solution on changing behaviour. • Use an ethical framework to evaluate research design.

Earners of this badge are able to: • Identify, describe, and discuss the types of data needed for Behavioural Insights projects. • Describe hypotheses using independent variables and dependent variables. • Process raw data through data cleaning and formatting. • Identify, describe, and discuss basic descriptive statistical analysis techniques for Behavioural Insights projects. • Conduct, interpret, visualize, and communicate basic descriptive statistical analyses.

Earners of this badge are able to: • Identify, describe, and discuss basic inferential statistical analysis techniques for Behavioural Insights projects. • Conduct, interpret, visualize, and communicate basic inferential statistical analyses evaluating the efficacy of a Behavioural Insights solution. • Analyze, create, and interpret basic data visualizations related to Behavioural Insights projects. • Understand, determine, and communicate statistical significance and effect size.

Earners of this badge are able to: • Evaluate the execution and communication of a Behavioural Insights project. • Develop evidence-based recommendations, including scaling solutions to the appropriate size. • Communicate results and recommendations to multiple audiences, including Behavioural Insights project partners. • Use an ethical framework to evaluate the implications of a Behavioural Insights solution. • Reflect on the practice of Behavioural Insights.

Earners of this badge are able to: • Scope behavioural problems, including identifying a problem, evaluating its fit for a Behavioural Insights approach, determining an appropriate scope, and navigating an approval process with project partners. • Conduct exploratory secondary research, including designing, conducting, and analyzing academic literature reviews and cross-jurisdictional scans to understand the behavioural context of a problem. • Conduct exploratory qualitative research, including designing, conducting, and analyzing surveys and interviews to understand the behavioural context of a problem. • Design and implement a Behavioural Insights solution to shift behaviour by developing a problem-specific theory of behaviour and a related theory of behaviour change, and choosing Behavioural Insights tools appropriate to these theories. • Design and conduct a rigorous evaluation, such as a randomized controlled trial (RCT) or quasi-experiment, and data collection plan to measure the impact of a Behavioural Insights solution on changing behaviour. • Conduct basic descriptive and inferential statistical analyses to understand, interpret, visualize, and communicate the efficacy of a Behavioural Insights solution. • Evaluate the execution of a Behavioural Insights project, including developing and communicating evidence-based recommendations for Behavioural Insights solution implementation, scaling, or other next steps. • Evaluate all aspects of a Behavioural Insights project using appropriate ethical frameworks.