25.8.20
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Behavioural Insights: Problem Discovery

Earners of this badge are able to: • Identify, define, and evaluate problems to determine if they are an appropriate case for a Behavioural Insights solution. • Analyze a problem and identify behavioural components using Behavioural Insights methods like behaviour trees. • Plan and scope a Behavioural Insights project. • Use an ethical framework to evaluate if and how a Behavioural Insights project should proceed.

Skills / Knowledge

  • Applied behavioural science
  • Evidence-based decision-making
  • Scientific approach to problems
  • Project scoping
  • Problem definition
  • Behaviour trees
  • Behavioural science ethics
  • Critical thinking
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