Behavioural Insights: Fundamentals

Earners of this badge are able to: • Define Behavioural Insights and distinguish it from other innovation approaches, • Articulate the value of Behavioural Insights for understanding and changing behaviour, • Explain core Behavioural Insights concepts, such as nudging for good, freedom of choice, and choice architecture, • Describe why and how rigorous research methods can be used to diagnose and solve problems, • Describe how an applied Behavioural Insights project would flow from start to finish, and • Use an ethical framework to evaluate how Behavioural Insights is being used in different contexts.