Agile Marketing

Earners of this badge are able to: • Identify and discuss how the most common Agile frameworks used today can be adapted by organizations, • Analyze how Agile principles can be used to implement value-driven delivery in marketing projects, • Identify and apply techniques to leverage agility in Data and Marketing Analytics, • Apply the principles of DEEP framework and prioritization techniques, • Utilize Agile principles to create high performing, cross-functional teams, and developed assessment criteria, • Identify key characteristics of the Product Owner and team roles and responsibilities in an Agile Marketing environment, and • Demonstrate how a Product Owner can support and measure project success