Digital Certificate in Data and Marketing Analytics
Earners of this certificate are able to:
• Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics,
• Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns,
• Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in,
• Apply adaptive and agile approaches to improve upon your marketing processes,
• Work towards optimizing an organization’s marketing performance and bottom line, and
• Translate vast amounts of customer data into meaningful business insights and actionable decisions.
Skills / Knowledge
- Data Analysis
- Data Collection
- Data Visualization
- Customer Analytics
- Digital Marketing Analytics
- Data Governance
- Marketing Intelligence
- Data Storytelling
- Agile Marketing
- Artificial Intelligence Marketing
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