Data & Marketing Analytics Fundamentals
Earners of this badge are able to:
• Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics,
• apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices,
• Predict future trends based on past data analyses, and
• Practice effectively communicating marketing strategies using visualizations of data.
Skills / Knowledge
- Data Analysis
- Data Collection
- Data Visualization
- Customer Analytics
- Marketing Strategy
- Digital Marketing Analytics
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