Advanced Professional Certificate in Behavioural Insights

Earners of this certificate are able to: • Define Behavioural Insights, distinguish it from other innovation approaches, and articulate its value. • Discuss the theoretical foundations and practical applications of Behavioural Insights across the public, non-profit, and private sectors. • Define, describe, and discuss the major Behavioural Insights tools, such as defaults or social norms. • Describe and discuss the ethical considerations associated with Behavioural Insights and research. • Identify and scope problems that could be tackled using the Behavioural Insights approach. • Design and conduct exploratory research to understand the behavioural context of a problem. • Develop a problem-specific theory of behaviour and a related theory of behaviour change. • Design and implement an appropriate and problem-specific Behavioural Insights solution to shift behaviour. • Design and conduct a rigorous evaluation, such as a randomized controlled trial (RCT), to measure the impact of a Behavioural Insights solution on changing behaviour. • Conduct basic descriptive and inferential statistical analyses to understand, interpret, visualize, and communicate the efficacy of a Behavioural Insights solution. • Evaluate the execution of a Behavioural Insights project, including developing and communicating evidence-based recommendations for Behavioural Insights solution implementation, scaling, or other next steps.