Data & Marketing Analytics: Customer Analytics

Earner of this badge are able to: • Understand the principles of data-driven Customer Segmentation, Targeting, and Positioning (STP) and how it impacts data and customer analytics, • Comprehend the crucial role of customer/digital analytics in supporting the success of the customer experience and used data analytics to predict customer behavior, • Apply k- means clustering to identify key customer segments, • Act on assigning and measuring customer analytics throughout the customer journey, • Develop a data-driven persona leveraging both internal and external data research while applying customer personas to specific marketing strategies and activities, • Utilize their insights on the advantages and disadvantages of AI-generated and automated customer persona software, and • Use data analytics to predict customer behaviour.