Shellee Ritzman
Earners of this badge are able to:
• Identify, describe, and discuss the major Behavioural Insights tools, such as defaults or social norms.
• Develop a problem-specific theory of behaviour and a related theory of behaviour change.
• Design an appropriate, problem-specific Behavioural Insights solution to shift behaviour.
• Identify the limitations and potential challenges of using specific Behavioural Insights tools.
• Use an ethical framework to evaluate the use of Behavioural Insights tools.
Skills / Knowledge
- Applied behavioural science
- Evidence-based decision-making
- Behavioural insights solution design
- Behavioural insights methods
- Problem analysis
- Diagnose behavioural barriers
- Behavioural insights audit
- Behavioural insights ethics
Issued on
December 8, 2023
Expires on
Does not expire
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Top job titles related to this credential
MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE PRINCIPAL PRODUCT MANAGER, VEEQO FIELD SERVICE MANAGER MIDWEST
Top Employers
Amazon