25.8.20
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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Cesar Arenas

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

October 18, 2024

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

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Top job titles related to this credential
0 0 10 10 20 20 30 30 Percentage SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI DIRECTOR OF GROWTH MARKETING, TECHNOLOGY, DATA AND ANALYTICS DIRECTOR OF GROWTH MARKETING, TECHNOLOGY, DATA AND ANALYTICS DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS
0 0 10 10 20 20 30 30 Percentage
Legend
  • SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI
  • DIRECTOR OF GROWTH MARKETING, TECHNOLOGY, DATA AND ANALYTICS
  • DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS
Top Employers
0 0 20 20 40 40 60 60 80 80 100 100 120 120 140 140 Jobs Arrow Electronics Arrow Electronics Cognizant Cognizant Amazon Amazon Humana Humana Capital One Capital One
0 0 20 20 40 40 60 60 80 80 100 100 120 120 140 140 Jobs
Legend
  • Arrow Electronics
  • Cognizant
  • Amazon
  • Humana
  • Capital One