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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Makena Mwenda

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

February 14, 2025

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

Showing results for United States.

Top job titles related to this credential
0.0 0.0 2.0 2.0 4.0 4.0 6.0 6.0 Percentage MARKETING DATA ANALYTICS TECHNOLOGIST MARKETING DATA ANALYTICS TECHNOLOGIST HEAD OF MARKETING (SAN FRANCISCO) HEAD OF MARKETING (SAN FRANCISCO) DATA PRODUCT LEAD - MARKETING ANALYTICS DATA PRODUCT LEAD - MARKETING ANALYTICS
0.0 0.0 1.0 1.0 2.0 2.0 3.0 3.0 4.0 4.0 5.0 5.0 6.0 6.0 7.0 7.0 Percentage
Legend
  • MARKETING DATA ANALYTICS TECHNOLOGIST
  • HEAD OF MARKETING (SAN FRANCISCO)
  • DATA PRODUCT LEAD - MARKETING ANALYTICS
Top Employers
0 0 20 20 40 40 60 60 Jobs Baylor Scott & White Health Baylor Scott & White Health Cognizant Cognizant Concentrix Concentrix Arrow Electronics Arrow Electronics Capital One Capital One
0 0 20 20 40 40 60 60 Jobs
Legend
  • Baylor Scott & White Health
  • Cognizant
  • Concentrix
  • Arrow Electronics
  • Capital One