25.9.2
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Behavioural Insights: Exploratory Research

Shellee Ritzman

Earners of this badge are able to: • Describe the value of exploratory research and evaluate which exploratory research methods are appropriate for which research questions. • Describe and design secondary research, including academic literature reviews and cross-jurisdictional scans, to understand the behavioural context of a problem. • Describe and design qualitative research, including surveys and interviews, to understand the behavioural context of a problem. • Analyze qualitative data to understand the behavioural context of a problem. • Use an ethical framework to plan and evaluate exploratory research.

Skills / Knowledge

  • Applied behavioural science
  • Evidence-based decision-making
  • Exploratory research
  • Secondary research methods
  • Qualitative research methods
  • Basic survey design
  • Basic interview design
  • Research ethics
  • Qualitative data analysis

Issued on

October 27, 2023

Expires on

Does not expire
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  • MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE
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  • Amazon