25.13.10
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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Angela Lu

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

October 7, 2022

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

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Top job titles related to this credential
0.0 0.0 2.0 2.0 4.0 4.0 6.0 6.0 Percentage MARKETING DATA ANALYTICS TECHNOLOGIST MARKETING DATA ANALYTICS TECHNOLOGIST DATA PRODUCT LEAD - MARKETING ANALYTICS DATA PRODUCT LEAD - MARKETING ANALYTICS HEAD OF MARKETING (SAN FRANCISCO) HEAD OF MARKETING (SAN FRANCISCO)
0.0 0.0 1.0 1.0 2.0 2.0 3.0 3.0 4.0 4.0 5.0 5.0 6.0 6.0 7.0 7.0 Percentage
Legend
  • MARKETING DATA ANALYTICS TECHNOLOGIST
  • DATA PRODUCT LEAD - MARKETING ANALYTICS
  • HEAD OF MARKETING (SAN FRANCISCO)
Top Employers
0 0 20 20 40 40 60 60 80 80 100 100 120 120 Jobs Baylor Scott & White Health Baylor Scott & White Health Concentrix Concentrix Capital One Capital One Google Google Walmart Walmart
0 0 20 20 40 40 60 60 80 80 100 100 120 120 Jobs
Legend
  • Baylor Scott & White Health
  • Concentrix
  • Capital One
  • Google
  • Walmart