Modern Product Management Essentials

Earners of this badge are able to: • Explain basic product management tools, concepts, strategies and terminology, • Identify key internal and external stakeholders and effectively collaborate to deliver a successful value-added product to meet goals, • Understand the differences between the various product management roles (project manager, product marketing manager, product owner, etc.) and how they work together, • Gather and analyze customer needs and align them to business needs, • Work through the product lifecycle – ideate, implement and improve, as well as • Identify ways to use product analytics data and metrics to demonstrate adoption and financial value.