25.9.12
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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Mary Michelle Bautista

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

October 13, 2023

Expires on

Does not expire
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Top job titles related to this credential
0 0 5 5 10 10 15 15 Percentage SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE
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Legend
  • SENIOR DIRECTOR OF ADVANCED MARKETING ANALYTICS, DATA SCIENCE & AI
  • DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS
  • MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE
Top Employers
0 0 20 20 40 40 60 60 80 80 100 100 120 120 140 140 160 160 Jobs Arrow Electronics Arrow Electronics Cognizant Cognizant Amazon Amazon Capital One Capital One TIAA TIAA
0 0 50 50 100 100 150 150 Jobs
Legend
  • Arrow Electronics
  • Cognizant
  • Amazon
  • Capital One
  • TIAA