25.10.19
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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Elena Hidalgo Lerma

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

February 14, 2025

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

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Top job titles related to this credential
0 0 2 2 4 4 6 6 8 8 10 10 Percentage DATA ENGINEER ( MARKETING) DATA ENGINEER ( MARKETING) HEAD OF MARKETING HEAD OF MARKETING SENIOR MARKETING ANALYST SENIOR MARKETING ANALYST
0 0 2 2 4 4 6 6 8 8 10 10 Percentage
Legend
  • DATA ENGINEER ( MARKETING)
  • HEAD OF MARKETING
  • SENIOR MARKETING ANALYST
Top Employers
0 0 20 20 40 40 60 60 80 80 100 100 Jobs Arrow Electronics Arrow Electronics Cognizant Cognizant Acxiom Acxiom Eliassen Group Eliassen Group Cox Automotive Cox Automotive
0 0 20 20 40 40 60 60 80 80 100 100 Jobs
Legend
  • Arrow Electronics
  • Cognizant
  • Acxiom
  • Eliassen Group
  • Cox Automotive