Data & Marketing Analytics: Marketing Intelligence & Performance Optimization

Emily McKay

Earners of this badge are able to: • Understand the foundational concepts behind Marketing Intelligence and Optimization of data, • Gather and use existing internal and external data while ensuring its safe and ethical management, • Work towards optimizing marketing activities to better achieve organizational objectives and competitive advantage, • Understand A/B Testing methodology and other specific tools for discipline • Act on insights gained in how artificial intelligence, machine learning, and natural language processing are impacting marketing intelligence and performance optimization, and • Employ strategies to help organizations perform more effectively and securely through data governance

Skills / Knowledge

Marketing Intelligence
Performance Optimization
Data Governance
A/B Testing
Digital Marketing Analytics
Data Analysis

Issued on

January 10, 2025

Expires on

Does not expire

Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

Showing results for United States.

Top job titles related to this credential

Chart

Table

Legend

DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS
MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE
VICE PRESIDENT DATA SCIENTIST MARKETING ANALYTICS - CONSUMER BANK

Top Employers