Data & Marketing Analytics: Marketing Intelligence & Performance Optimization

Earners of this badge are able to: • Understand the foundational concepts behind Marketing Intelligence and Optimization of data, • Gather and use existing internal and external data while ensuring its safe and ethical management, • Work towards optimizing marketing activities to better achieve organizational objectives and competitive advantage, • Understand A/B Testing methodology and other specific tools for discipline • Act on insights gained in how artificial intelligence, machine learning, and natural language processing are impacting marketing intelligence and performance optimization, and • Employ strategies to help organizations perform more effectively and securely through data governance