Shellee Ritzman
Earners of this badge are able to:
• Define Behavioural Insights and distinguish it from other innovation approaches,
• Articulate the value of Behavioural Insights for understanding and changing behaviour,
• Explain core Behavioural Insights concepts, such as nudging for good, freedom of choice, and choice architecture,
• Describe why and how rigorous research methods can be used to diagnose and solve problems,
• Describe how an applied Behavioural Insights project would flow from start to finish, and
• Use an ethical framework to evaluate how Behavioural Insights is being used in different contexts.
Skills / Knowledge
- Applied behavioural science
- Science communication
- Behavioural science ethics
- Basic Behavioural Insights audit
- Critical thinking
- Evidenced-based decision-making
Issued on
May 19, 2023
Expires on
Does not expire
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MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE PRINCIPAL PRODUCT MANAGER, VEEQO FIELD SERVICE MANAGER MIDWEST
Top Employers
Amazon