Digital Certificate in Product Management

Earners of the Digital Certificate in Product Management are able to: • Apply contemporary Product Management tools, methodology and frameworks in a group setting, • Explain fundamental product management concepts, strategies and terminology • Identify key internal and external stakeholders and effectively collaborate to deliver a successful value-added product to meet business goals and user outcomes, • Understand the differences between the various product management roles and product adjacent roles (project manager, product marketing manager, product owner, etc.) and how they work together, • Gather and analyze customer needs and align them to business priorities, and • Work through the product lifecycle to effectively ideate, implement and improve as well as • Identify ways to use product analytics data and metrics to demonstrate adoption and financial value.