Data & Marketing Analytics Fundamentals

Jessica Yet

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

Data Analysis
Data Collection
Data Visualization
Customer Analytics
Marketing Strategy
Digital Marketing Analytics

Issued on

February 14, 2025

Expires on

Does not expire

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CUSTOMER SEGMENTATION AUDIENCE SPECIALIST
ADOBE SPECIALIST - AUDIENCE STRATEGY & SEGMENTATION
DIGITAL MARKETING SPECIALIST

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