Digital Certificate in Data and Marketing Analytics

Earners of this certificate are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns, • Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in, • Apply adaptive and agile approaches to improve upon your marketing processes, • Work towards optimizing an organization’s marketing performance and bottom line, and • Translate vast amounts of customer data into meaningful business insights and actionable decisions.