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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Erik Tran

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

October 18, 2024

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

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Top job titles related to this credential
0.0 0.0 5.0 5.0 Percentage HEAD OF MARKETING (SAN FRANCISCO) HEAD OF MARKETING (SAN FRANCISCO) HEAD OF MARKETING HEAD OF MARKETING SR. MANAGER, DATA ANALYST - MARKETING, ANALYTICS AND PRODUCT DATA STRATEGY SR. MANAGER, DATA ANALYST - MARKETING, ANALYTICS AND PRODUCT DATA STRATEGY
0.0 0.0 1.0 1.0 2.0 2.0 3.0 3.0 4.0 4.0 5.0 5.0 6.0 6.0 7.0 7.0 Percentage
Legend
  • HEAD OF MARKETING (SAN FRANCISCO)
  • HEAD OF MARKETING
  • SR. MANAGER, DATA ANALYST - MARKETING, ANALYTICS AND PRODUCT DATA STRATEGY
Top Employers
0 0 10 10 20 20 30 30 40 40 50 50 Jobs Arrow Electronics Arrow Electronics Cognizant Cognizant Eliassen Group Eliassen Group Cox Automotive Cox Automotive Kantar Kantar
0 0 10 10 20 20 30 30 40 40 50 50 Jobs
Legend
  • Arrow Electronics
  • Cognizant
  • Eliassen Group
  • Cox Automotive
  • Kantar